About Us

 We're a Team of Athletes, Outdoor Explorers, and Foodies.

We're a diverse team comprised of outdoor enthusiasts, cyclists and runners. We lead busy lives and balance work, family and athletic pursuits. We're hyper sensitive about what food we use to fuel our bodies, and we saw the need for a food that meets the demands of our active life. Cofo was sprung out of a passion for clean, pure food without all the carbs, sugar or funk. Oh yeah, we're a bootstrapped, self-funded, employee-owned team.

The Start

Celestia Howe, founder of Cofo, is obsessed with performance food, no, really she is. After spending a long, cold night camping on top of a mountain eating energy bars for fuel, she realized she didnʼt need the carbs or sugar, she just needed energy. So, she decided to research the best and most efficient way in which she could get the same effects as energy bars on the market.

After years of experimenting with just the right ingredients, she finally hit on a winning formula. Collagen, MCT, Camu Camu and Cacao; simple, clean, pure superfood. She named it after two of her favorite things that brought her to the forefront of this journey, Colorado and Food (Cofo).

We're on a mission to build a thriving community that inspires each other to get out in nature for self-empowerment. We believe that when we get active in the wild and eat clean, pure food we feel good, have a healthy state-of-mind and spark our inner howl to achieve our goals. We Howl Often. Join our community of over 20K women who inspire each other to get out in nature for self-empowerment. Want to be part of our Howl Often community? We've got packs across the country that go on monthly outdoor adventures and inspire each other to Howl. Check out our website for pack activities and join our community on instagram. Keep Howling.

The Team

Celestia Howe, Founder, Head of Community

Whether it was racing mountain bikes, going to business school at night while working full-time, clocking in long hours at a start-up tech or guiding women in the wild, over time she depended on nutrient-dense food to fuel her busy life.  She started Cofo with a commitment to proven functional performance food. Her favorite superfood is kale (yes, really!), she's even got an I Love Kale t-shirt!


Shan Wo, Operations & Formulation Manager

Shan comes from a ten-year structural engineering career combined with organic farming. We're pretty sure she's the only person who has this unique combination! She's our in-house operations whiz who asks lots of questions and creates impressive spreadsheets to make sure all formulations are exact and have an impact. She's also an uber runner. Her favorite superfood is chia seeds since she's a die-hard chia pudding fan (check out her recipe on the blog).

Erica Fagan, Community Outreach & Sales Manager

Erica Fagan Cofo Superfood

Erica is a veteran in multi-channel marketing specializing in sales, strategic planning and customer retention. She’s a mom to three active children, a chocolate connoisseur and fierce believer in pure, clean food. Her favorite superfood is spinach, which keeps her strong to the finish!