We're a diverse team comprised of outdoor enthusiasts, cyclists, and runners. We lead busy lives and balance work, family, and pursuits. We're hypersensitive about the food we use to fuel our bodies, and saw the need for something that met the demands of our active lives. Cofo was born out of a passion for clean, pure food without all the carbs, sugar, or junk. Oh yeah, we're a bootstrapped, self-funded, employee-owned team.
Celestia Howe, Founder, CEO
Whether it was racing mountain bikes, going to business school at night while working full-time, clocking in long hours at a tech start-up, guiding women in the wild, or being a mom, over time Celestia depended on nutrient-dense food to fuel her busy life. She started Cofo with a commitment to clean, performance food that works. She craves day-long mountain bike adventures especially if they include getting lost on secret trails.
Shan Wo, Head of Operations
Shan comes from a ten year structural engineering career combined with organic farming. We're pretty sure she's the only person who has this unique combination! Shan heads up product development and operations with an attention to detail we are continually inspired by. She's an ultra-runner and finds herself following the circuit in her Sprinter van between the West Coast and the Rocky Mountains.
Erica Fagan, Head of Sales & Community Outreach
Erica is a veteran in multi-channel marketing specializing in business development and sales. She spent most of her career in New York City before moving to Boulder, CO, where she and her family developed a love of the outdoors. At Cofo she is tasked with leading up our sales department while also reaching out to the outdoor community and encouraging people to get outside with us.
Uriell Carlson, Lead Nutritionist
Uriell “Uri” Carlson is our registered dietitian and nutritionist. She specializes in teaching athletes how to fuel using real food, recipe development, nutrition research and customized meal planning. After growing up on an organic farm in Vermont, she graduated from the acclaimed Bastyr University, specializing in nutrition and dietetics and went on to earn her master's degree in nutrition. She is the founder of Inner Wild Nutrition in Breckenridge, CO. When not helping others improve their wellness, she can be found on the trails as a Juliana Bicycles Ambassador and the head mountain bike coach for Summit Endurance Academy.
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